Social media scheduling tool cost calculator
How much does a social media scheduler cost for a small store? Enter your brands, networks, posts per week and team seats to see which Vista Social plan fits, what it costs per year and per post, and whether a free tool covers you instead.
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FAQ
How much does a social media scheduling tool cost?
It ranges from $0 to hundreds of dollars a month. Buffer's free plan covers up to 3 channels with 10 scheduled posts per channel at a time. As listed on vistasocial.com/pricing on 2 October 2026, Vista Social costs $99/mo for Professional (15 profiles, 2 users), $199/mo for Advanced (30 profiles, 3 users) and $449/mo for Scale (70 profiles, 4 users), or $950, $1,910 and $4,310 a year when billed yearly.
Does Vista Social limit how many posts I can schedule?
No. Its pricing page lists post scheduling as unlimited on every plan. You pay for social profiles and users, not posts.
What counts as a social profile?
Per Vista Social, a profile is one actual account or page, such as a Facebook Page, an Instagram business profile, a LinkedIn company page or a YouTube channel. Two brands each on Facebook and Instagram is four profiles.
Is there a free social media scheduler for a small store?
Yes. If you manage up to 3 channels alone, Buffer's free plan may be enough. If you only post to Facebook and Instagram, Meta Business Suite schedules posts for free. TikTok, LinkedIn, Pinterest and YouTube also have some built-in scheduling. A paid tool is worth it once you need many profiles, teammates, approvals or a shared inbox.
Does posting to X (Twitter) cost extra?
Vista Social lists X (Twitter) as a $29/month add-on (publishing, boosting, automations and analytics) on all plans. The calculator adds it when you tick X.
Is the Vista Social link an affiliate link?
Yes. If you sign up through it, StoreVetted may earn a commission at no extra cost to you. The free alternatives are not affiliate links, and the plan pick is just the smallest plan that covers your profiles and seats.